Knoxville American Marketing Association

Join Us

Special thanks to
And to all our sponsors
King University Ullrich Printing Stone Street Group Designsensory
University of Tennessee Medical Center Knoxville News Sentinel
East Tennessee State University Colby’s Photography
Mountain Moonshine Cookie Company The Lunchbox Dairy Queen
8:30 – 9:00 Registration/Check-In | Networking | Breakfast
9:00 – 9:15 Welcome to Hit Refresh!
9:15 – 10:00 Keynote with Jeremy Floyd, President & CEO, Finworx ROOM 101A
10:00 – 10:15 Transition Break
10:15 – 11:00 Choice of Concurrent Sessions
How Buyer Personas Will Change Your Life (or at Least Your Marketing) – Holly Gibson Yalove, Principal, VIEO Design, Knoxville, Tennessee ROOM 117
We Can Do That . . . Can’t We? Avoiding Legal Pitfalls When Branding & Rebranding in the Digital Age – Kevin Brown, Business Litigation Attorney, Waller Lansden Dortch & Davis, LLP, Austin, Texas ROOM 101B
Becoming Brandable: The Challenges and Opportunities of Bringing Several Brands Under One Roof – Tony Runyan, VP of Business Development; Dan Alton, Creative Director; Parker Frost, Owner, BigWheel, Knoxville, Tennessee ROOM 134
11:00 – 11:15 Transition Break
11:15 – 12:00 Choice of Concurrent Sessions
The What & Why of Your Customers’ Behavior – Chris Wise, Principal-Chief Research Strategist, Lancaster Market Intelligence, Knoxville, Tennessee ROOM 117
Be THE Choice, Not Just a Choice – Gene Hammett, Leaders in the Trenches, Atlanta, Georgia ROOM 134
New Branding Paradigms – Sunni Hickman, VP Marketing, Dollywood, Pigeon Forge, Tennessee ROOM 101B
12:00 – 1:00 Lunch | Activity | Networking | Transition Break ROOM 101A
1:00 – 1:45 Panel discussion: Where Do You Fit Into the Disruption of Digital? ROOM 101A
Josh Loebner (Moderator), Director, Strategy, Designsensory, Knoxville, Tennessee
Courtney Herda, CEO, Smarter Searches, Knoxville, Tennessee
Cynthia Price, VP Marketing, Emma, Nashville, Tennessee
Hannah Houser, Communications Coordinator, AC Entertainment, Knoxville, Tennessee
1:45 – 2:00 Closing | Evaluations | Prizes

3:00 After Party – BigWheel and the Beer Porch, downtown Knoxville
After the conference, join us for additional festivities, drink specials and a light app. The After Party kicks off at 3:00 at the Beer Porch and Market, 900 Volunteer Landing Lane. We’ll also enjoy an agency tour of BigWheel, a digital marketing firm and the presenting sponsor of the Hit Refresh Conference.