UT Marketing Dept offers new under-graduate course
Friday November 09, 2007
This course is designed to provide student teams with the opportunity to develop integrated marketing communications plans for real-world companies. UT would like to invite KAMA members and their companies (or companies with whom they consult) to participate this coming spring semester (begins January 2008). There are no costs involved. Business-to-consumer projects (versus business-to-business projects) are preferred. The client will receive a copy of all reports and own all information provided. All students will sign confidentiality agreements. This is a wonderful opportunity for students to learn from working with our members, and for our KAMA companies to benefit from the creative ideas of UT students. By participating in the Marketing 456 Client Project, you are agreeing to allow UT's College of Business Administration to use the projects/results/outcomes/ proposals for the purposes of public relations.
Cindy Raines manages the curriculum for this course for which there are three sections. If you are interested in participating, or if you have any questions, please contact Cindy at craines1@utk.edu.
