Mobile is increasingly becoming a strategic imperative and necessity for B2B and B2C marketers. We are a society who are accessing content, communicating and interacting with people and brands on the go. The mobile era is forcing marketers large and small to rethink their priorities and adapt their service offerings for target audiences constantly changing screens; from their laptop to a tablet and/or cell phone. Evan Carroll, Lead User Experience Designer for Capstrat based in Raleigh, NC will discuss how marketers and brands alike need to better service their market to accommodate mobile technology and how mobile can help marketers effectively engage with their target audiences.
- Where and how do you start?
- The basics of mobile: differentiating what a mobile website is compared to a mobile web app versus a native mobile app.
- How mobile technologies are being used today to engage target markets and grow brands and businesses.
- What cool mobile stuff is coming on the horizon.
Evan Carroll is a user experience designer who puts his analytical skills to work creating experiences that connect brands and audiences. His research, information architecture, interaction design and mobile expertise has benefited Blue Cross and Blue Shield of North Carolina, Quintiles, UNC Asheville and to his delight, the University of North Carolina at Chapel Hill. Evan is also an author and speaker, presenting to audiences at SXSW Interactive, the Internet Archive and the Library of Congress. Before Capstrat, Evan honed his technical talents with an internship at IBM. He graduated from UNC-Chapel Hill with a BS in information science.
Capstrat is one of the largest communications firms in the Southeast and one of the top 25 independently-owned agencies in the United States. Capstrat is a North Carolina Communication firm helping organizations tell their stories powerfully and effectively. We bring powerful ideas and meticulous execution. Capstrat uses Interactive communications, public relations and marketing communications to connect with audiences that matter most to clients. Our clients are organizations facing critical moments with complicated stories that need to be told with clarity, power and persuasion. Capstrat is different because we place equal emphasis on strategy and creativity, driven by our understanding of the business imperative.
