The Orangery

Lori D. Asbury, Sr. Vice President, Marketing - HGTV

Brand Building Through Multi Platforms and New Technologies

For Lori Asbury, senior vice-president of marketing and creative services of HGTV, going to work everyday is fun. Her job focuses on decorating, designing, realestate and gardening. She helps HGTV deliver entertaining and relevant programming centered around the home to the viewers.

Asbury, and her staff of 40 people, develops strategies for on-air and off-air advertising initiatives, including multi-layered campaigns existing of television, print, outdoor advertising, radio, press publicity, Web site, cause marketing and cable affiliate promotions. They are responsible for the overall creative and the marketing direction of the HGTV brand.

Instrumental in developing partnerships and promotions that will generate new business for HGTV, Asbury also develops ideas that will increase the audience share in the marketplace. She also forecasts and implements multi-million dollar media budgets.

Prior to joining HGTV in 2007, Asbury was vice president of advertising, promotion and marketing for 35 Fox television stations for eight years. She was also the marketing and creative director for CBS television stations in New York, Chicago, and Miami. She has won seven Emmy Awards for writing and spot advertising.

Asbury earned a BS in journalism from the University of Oklahoma and a masters in business from Cornell University.

WHEN
Wednesday, April 9, 2008
Registration and Networking: 11:30. Luncheon 12 to 1pm

WHERE
The Orangery • 5412 Kingston Pike
Convenient free parking is available

REGISTER
By noon Friday, April 4th

Online - Pay by credit card or RSVP

Fax - toll free (866) 538-9055, using the rear panel of the newsletter

Phone - Reservations MessageLine at
(865) 539-1300 (option 2)

In Advance / At the Door
$25 / $30 Members
$32 / $37 Guests
$19 / $19 Students

Payment is accepted in advance by credit card or debit card.
Payment is accepted at the door by credit card, debit card, cash or checks payable to KAMA.

 

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