Knoxville American Marketing Association

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Eagle Endowment for Marketing Education

circle-of-eaglesIn December 1990, the KAMA created The Eagle Endowment for Marketing Education as a means to build a permanent fund from which half the income would be distributed annually, and the other half reinvested, to provide scholarships for outstanding marketing students at The University of Tennessee at Knoxville.

Since its inception, it was stipulated that no income would be distributed until the Endowment had grown to $100,000, a goal that was reached in 1998. Upon reaching the $100,000 goal and with half the income being reinvested, the Endowment would continue to grow indefinitely.

Contributions of $1,000 or more qualify a donor to be designated as a member in perpetuity of the prestigious Circle of Eagles. Members of the Circle of Eagles are recognized on our website at and on a permanent bronze plaque on the Marketing Wall of Fame located in the Stokely Management Center on The University of Tennessee Knoxville campus. In addition, Circle of Eagles donors are presented with an appreciation plaque and recognized at either a KAMA or UT Marketing Department event during the year in which the contribution is made. In addition to these donations, the Endowment grows through the addition of contributions and the net proceeds from designated fundraising events.

The Endowment is the property of the KAMA. In the event that the chapter ceases, the Endowment would be transferred to The University of Tennessee Department of Marketing with the stipulation that only half the income be distributed and half be reinvested annually.

Eagle Endowment income is distributed annually as follows:

  • A scholarship(s) to the undergraduate Outstanding Marketing Student(s) of the Year consisting of half the Endowment annual income, presented in honor of the Outstanding Marketing Professional of the Year. Selection of the scholarship recipient is the responsibility of the KAMA Scholarship Committee, which considers academic achievement, extracurricular activities (including activity in the AMA University of Tennessee Chapter), and the written applications of numerous students. Financial need may play a role in the final choice of the recipient, but it is not the overriding factor. The scholarship is given with detached and disinterested generosity in the hopes that marketing education may be furthered for the student recipient.

As the monies available for distribution increase, additional awards and scholarships will include:

  • A scholarship for an outstanding graduate student: Eagle Scholarship for Marketing Knowledge;
  • Grant(s) for marketing-related research, or to assist in supporting international understanding relevant to marketing (e.g., a grant to a foreign student who needs financial assistance); and
  • A discretionary grant for the Chairperson of the University of Tennessee Department of Marketing.

Circle of Eagles

The following have contributed $1,000 or more to the KAMA Eagle Endowment for Marketing Education.

For more information about becoming a member of the Circle of Eagles via a tax-deductible donation, please contact

KNOX International Corporation
Clayton Homes, Inc.
1990-1991 Board of Directors
Goody’s Family Clothing
Chris Whittle
Bank of East Tennessee (BB&T)
WBIR-TV Channel 10
The Quaker Oats Company
1991-1992 Board of Directors
Frito-Lay, Inc.
Roger and Basia Jenkins
Oak Ridge Mall/Crown America
Media Directions Advertising
MasterCraft Boat Company
Lavidge & Associates Advertising/Marketing
David W. and Jane S. Schumann
James A. Haslam, II
Hal B. Atwater Memorial: Davis Newman Payne Advertising/Marketing & Home Federal Bank
James A. Dick
Pat Roddy, III
1995-1996 Board of Directors
St. Mary’s Health System
Proffitt’s Department Stores
Townes Lavidge Osborn
1996-1997 Board of Directors
Dr. Patricia Amick, Amick Research
Honoring the 1998-1999 Board of Directors
Gary D. Rowcliffe, CLU ChFC
FedEx Corporation
Sam Furrow
The L.A.M.P. Foundation
1999-2000 Board of Directors
Jennifer L. Holder
The Phil Graves Fund: Phil Graves, MarketLinx Solutions, & The L.A.M.P Foundation
2000-2001 Board of Directors
Scott Bird
Dr. Vergil Metts and Kathleen G. Metts
C. Edward and Johnnie Roberts
Tony and Betty Bird
David and Swannee Sexton
2002-2003 Board of Directors
Jennifer S. Banner, CPA
First Tennessee
2007-2008 Board of Directors
Clayton Family Foundation
2010-2011 Board of Directors
2011-2012 Board of Directors
The University of Tennessee Medical Center
Schaad Companies
Laura Spica
Deanene and Tom Catani
Frank Nystrom
Kate Vitasek
2012-2013 Board of Directors
2013-2014 Board of Directors

Sustaining Eagles

The following have contributed $100 or more to the KAMA Eagle Endowment for Marketing Education:

Contributions in Honor of Donna Cobble:
Wood Family Foundation Inc.
Dana Corporation
Bagwell Communications
Furrow Auction Company
Dr. Richard C. Reizenstein
Thomas W. Waldrop
Sharon Simon Toedte
Jewel Brown
Dr. and Mrs. Mark Crumpton
The Phil Graves Fund:
Arizona Regional Multiple Listing Service Inc.
Marcia M. Shelly Insurance Services
Swannee Sexton
David W. Bolt
Rocky Mountain Support Services
Smoky Mountain Soaring Association
Jacki Kirk
Robert J. Lavidge
Multiple Listing Service of Tulsa Realtors Inc.
Triad MLS Inc.
Barbara Waldorf
Cal MacLean