Healthcare Marketing: Making A...

Aug 25, 2011 by

When it comes to choosing hospitals and healthcare providers, consumers think with their hearts. Regardless of the research and...

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SHIFT Happens

Aug 20, 2011 by

It’s 2011. We’re three years into this economic slowdown and now the Fed is telling us to bunker down until mid-2013. With...

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A Helping Hand: How Authentici...

Aug 16, 2011 by

  Public relations is human dynamics. It’s the bridge between a brand and its consumers. Sometimes it’s a difficult bridge to...

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Direct Mail: No Saturdays?

Aug 13, 2011 by

What?! No mail on Saturdays? Yes, this is a real possibility as the U.S. Postal Service wrangles with its own budgeting issues just...

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QR Code vs Microsoft Tag

Aug 12, 2011 by

Ah! Another format war. I love it!!! That is, when I pick the right format early on. In the late 70′s when I was a kid, I remember...

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