The American Marketing Association is the world's largest and most comprehensive professional society of individual members with an interest in the practice, study and teaching of marketing. The organization's principal roles are to urge and assist in the personal and professional development of our members and to advance the science and ethical practice of the marketing discipline. It is the world's premier professional society dedicated to developing marketing leaders who are committed to finding, satisfying and keeping customers, thereby achieving economic growth and improved quality of life.
